VisionRi Maternity Ward Networks

Through a collaboration between VisionRi and the NHS, we provide a UK-wide network of smart vending units located in high footfall zones inside maternity wards.

This is a full engagement platform which includes high-definition LED advertising, onsite point-of-sales, sampling opportunities, and data collection. We’re looking to partner with brands and products that support mum and baby through all pre and post birth stages.

The Maternity Ward Networks

VisionRi is an innovative, market leading retail solution partner that enables brands to showcase their products and engage consumers through pioneering and interactive technologies.

We provide our clients state-of-the-art digital platforms that dramatically improve product placement, consumer engagement, as well as customer acquisition and retention. Whether it be through interactive sampling, engaging display signage or interactive touch screen vending machines.


  • Point of Sale Promotion


    The smart store will enable clients who are trialing products to promote their product on the smart store’s 55 inch HD touch screen display.

    These POS promotions will be running when the machine is idle mode (1 minute after inactivity) and will provide a perfect platform for raising awareness of the brands.

  • Product Distribution


    Product trialing is an ever growing area of interest for clients and our platform will provide a facility for unlimited distribution, across all UK sites. Our Smart Stores are placed within the busiest locations of Antenatal, Postnatal, Labour wards, and Birth Centres across the UK.

    The smart stores can interact with Mum from weeks 8 – 12 (first scan) to baby delivery. Your products will be at reach through every step of their birthing journey, building the potential for continued interaction long after.

    Research proves, mums will continually use products which have been their since the start. Our “First Touch” campaign allows you the opportunity to give your brand and products the best opportunity to achieve this status.

  • Revenue Generation


    In addition to the free product facility, select products will be available for purchase through the smart stores. All revenue raised through the sale of the product will be returned straight to brand.

    As well as all the added benefits of working with our multifaceted smart store, we provide you an opportunity to earn income on a daily basis from every smart store in your campaign.


South East

East Kent, Frimley, Maidstone & Tunbridge, Portsmouth, Surrey & Sussex, Southampton


Barts Barking, Havering, Guys & St Thomas, Imperial College Healthcare, Kings College, Lewisham & Greenwich, Royal Free

South West

Gloucestershire, North Bristol, Royal Bath, University Hospital Bristol


East Suffolk & North Essex East & North Herts, Luton & Dunstable, Norfolk & Norwich

East Midlands

Nottingham, University of Derby & Burton, University Hospital Leicester


Leeds Teaching, Sheffield Teaching, Mid Yorkshire, Bradford Teaching

West Midlands

University Hospital Birmingham, University Hospital North Midlands, Royal Wolverhampton

North West

Manchester University Hospital, Pennine Acute, Liverpool Womens, East Lancashire

North East

County Durham, Northumbria, South Tyneside

Activations & Benefits


By promoting the brand and products in the maternity wards, you directly reach expecting parents as they journey through the pregnancy process.


Making the brand and products available inside the maternity wards increases the perceived validity for the product in the pregnancy process.


Through sample distribution and direct sales, brands can engage directly with expectant parents and their families.


The state-of-the-art vending units can present educational information in an eye-catching, motion graphic format, giving the brand a platform to inform its audience.


Through applications, social media, and other platforms, we can help brands better understand their customer base through intelligent data collection practices.

VisionRi On-Site Examples

Want to know more? Download our Maternity Ward Info Pack

Get in touch if you’re interested in our maternity ward opportunities.

Part of The Work Perk

VisionRi is part of The Work Perk, a global leader in workplace product distribution. TWP specialise in getting products directly in front of a captive audience.